MJZ brings Crocodile Couture to Courchevel 1850
MJZ OPENS ITS FIRST POP-UP SHOP DURING COURCHEVEL 2020 WINTER SEASON.
COURCHEVEL, FRANCE (December 31st, 2019) — Following the success of its premiere collection during Paris Fashion Week, MJZ brings its crocodile and alligator masterpieces to the snowy destination of choice for the world’s jet set — Courchevel.
MJZ will bring an exclusive selection of pieces from their men’s and women's collections to a luxury pop-up store located on Rue des Verdons in the heart of Courchevel 1850 — a ski resort and winter paradise nestled in the Alpine mountains that serves as a luxury vacation spot for the world’s elite, a well-established hub of luxury stores, winter experiences, as well as Michelin-starred restaurants. Connoisseurs of fashion that make the trip to Courchevel will discover MJZ’s world of hyper luxury couture. The store will be open from December 2019 until April 2020, with the MJZ collection also being available at Bernard Orcel on Rue de Rocher.
The MJZ pop-up store is an elegant space meant to highlight the beauty and power of MJZ’s crocodile and alligator masterpieces allowing potential clients as well as admirers to experience them in a relaxed, but elevated setting. Part lounge equipped with a spacious seating area and a selection of fine liquor and part fashion exhibit; the store is a reflection of MJZ’s philosophy on luxury. DAD Milano, known for their exquisitely crafted collection of luxurious fur outerwear, was the perfect complement to the MJZ experience bringing fur and crocodile couture under the same roof.
“During the winter season, Courchevel becomes the epicenter of luxury, power, and glamor,” said MJZ Founder Michael Chang. “It has that same energy, and that bit of madness MJZ was born from, and I am ecstatic that my brand will be joining the elite fashion houses that have been making Courchevel their home for decades.”